Your knowledge, your clients, your AI & one brain to run it all.
Protocol is the brain that holds your whole practice: your methods, your clients, your voice. Connect the AI you already use (Claude, ChatGPT) and the work gets done: programs written, check-ins handled, every client looked after. You do the coaching; it takes care of the rest.
Everything your practice knows (clients, programs, history, your voice) lives in one place. Connect the AI you already use, and it does the heavy lifting on top of it. You stay in control; nothing important slips.
Just ask. It's done.
Brief the AI you already use, connected to Protocol, like you'd brief your best assistant. You say what you need, and it happens, on your real clients and your real data.
“Write Mara's next 4 weeks from her last check-in.”
A full program, in your style, ready for you to glance over and send.
“Who hasn't checked in this week?”
A short list, with a warm nudge already drafted for each of them.
“Reply to today's check-ins in my voice.”
Replies written the way you'd write them. You skim, tweak, send.
“Explain Tom's results in plain words.”
A clear, kind summary he'll actually understand, ready to share.
“Who's likely to renew, and who might slip away?”
A ranked list: who to celebrate, and who to call before they drift.
“Turn Mara's transformation into a post.”
A ready-to-share caption and carousel, written in your voice.
It's already someone's whole practice.
It's yours. Built from how you work.
It learns your methods, your clients' history and your voice, so everything it writes sounds like you, not a generic tool. Your clients stay yours, your name is on every screen, and the knowledge compounds: the longer it runs, the more it knows your practice. You're not renting software; you own the system that runs your business, and a team that never sleeps.
Take on more. Without the burnout.
The reason you cap out isn't the coaching, it's everything around it. That's the part you hand off.
More clients, same day
The busywork that kept you stuck at fifty clients is taken care of. Grow your practice without growing your hours.
Nobody slips through
It watches every client and quietly flags the ones who need you. No one gets forgotten in the shuffle.
Your evenings back
Programs, replies, summaries, all drafted for you. Approve, send, and close the laptop.
Every client feels seen
Faster replies, sharper plans, and your full attention where it counts. They notice the difference.
Start free. Pay for the people you deliver to.
One meter: how many people we deliver to. A membership member and a one-to-one client cost the same, because Protocol does the same work for both, and the rate per person falls as your roster grows.
- Up to 3 active clients
- Unlimited leads
- Training & nutrition builder
- Weekly check-in forms
- Client mobile app
- Your own branding
- Everything in Free
- Your own branding in the Protocol app
- Automations & escalations
- Shop & payments
- Standard support
- Your own app on the App Store
- Everything in Starter
- Your own app on the App Store, no launch fee
- Premium support
- Advanced reporting
- Unlimited team members
- A lower rate per client
- Everything in Pro
- The lowest per-client rate we publish
- Priority support
- Onboarding assistance
- Volume-ready reporting
- Your own app on the App Store
- Everything in Pro
- Volume client pricing
- SSO & roles
- Dedicated account manager
- SLA & onboarding
- Custom app & add-on development
A lead is always free, on every plan. Someone with no programme, no tracking and no stored history receives nothing and costs nothing.
Pay yearly and get two months free — $590, $1,990 and $4,490. A prepaid year covers the base; people beyond your inclusion are still counted and billed each month.
AI credits
Every plan includes an allowance each month. Beyond it, credits are $10 per million, and only if you switch overage on — left off, AI features pause for the month rather than adding to your bill.
| Plan | Included each month |
|---|---|
| Free | 0.25M credits |
| Starter | 2.5M credits |
| Pro | 6M credits |
| Scale | 12M credits |
| Enterprise | Negotiated |
See it running a real practice.
Book a 30-minute call. We'll show you a real practice running on it, then we build and set yours up around how you work. No two practices are the same, so every setup is built to fit.
We build it · we run it with you · your clients and brand stay yours · nothing to rip out
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